Nordic IR-managers representing companies of all sizes are regularly interviewed through the survey IRO Insight. The results from IRO Insight 2020 will focus on effects from the covid-19 crisis and its impact on companies investor relations. The survey is ongoing during the fall of 2020 and will be presented in October. If you are interested in a more comprehensive summary of the results; please contact us!

Below are some findings from the IRO Insight report conducted in fall 2018.

Interviews was conducted with 100 Nordic IR-Managers.

  • 50 represent listed companies with > 6 analysts (LARGE).
  • 50 represent listed companies with < 5 analysts (SMALL).

The majority of respondents (60%) are from Sweden. We have not seen any tangible differences between the countries in general.

Based on the answers provided in the survey, the typical IRO is:

  • Male – 76% seen the entire group (74% in the LARGE group // 78% in the SMALL group).
  • 45 years of age (44 years of age // 46 years of age)
  • 6 years experience in handling IR (7 years. // 5 years)
  • 71% have education and background in Finance (74% // 68%)
  • 21% have a background in Communications and PR (20% // 22%)
  • 82% of respondents in the LARGE group hold the title IRO, IR-Manager, SVP IR and Corp. Comms. or similar.
  • 38% of respondents in the SMALL group are IRO or IR-Manager. 22% are CFOs, 24% are Corp. Comms & IR.
  • 22% in the LARGE group report to the CEO, 56% to the CFO.
  • 60% in the SMALL group report to the CEO, 26% to the CFO.
  • MEN in the LARGE group earn 37% more than their female colleagues.
  • MEN in the SMALL group earn 19% more than their female colleagues.

When asked “If In your objective opinion, to what degree do the following aspects affect investors’ decision-making regarding investment in your company (or not)?” The most important aspect that (according to the respondents) will affect decision making is “Trustworthiness” followed by “Transparency” and “Access to top management”. As we expected.

Finally, we asked “What in the near future (2-3 years) is the greatest challenge with regards to handling of IR?”

The open-ended question rendered a number of differing answers, albeit most point out the difficulties involved in handling IR with new regulations, lack of time and resources, the importance of gaining access to management and the markets, and more.

50% of respondents in the “LARGE” group mentioned MIFID II directly or indirectly as a challenge in the near future. Interestingly, a mere 20% of respondents included in the “SMALL” group mentioned MIFID II, resources were mentioned more often in this group, along with the importance of conveying a credible story to investors.